From agency apprentice to marketplace strategist.
My career started in 2009, with an apprenticeship in marketing communications at a traditional advertising agency in Berlin. Print ads, posters, media planning, old school. That's where I learned what good communication is about: clarity, relevance, and the courage to leave things out.
In parallel, I completed my Bachelor in Business Administration and then my Master in Marketing Management at HWR Berlin, both with top grades. In between: stints at Daimler, Coca-Cola, Universal Music, and Rocket Internet. Not a straight career path, but one that gave me a broad foundation.
In 2016, I went freelance for the first time. Google Ads, Meta Ads, SEO, for small and medium businesses that wanted to grow online. Over 20 clients total, often as the sole contact for everything digital.
"I realized early on: the companies where I could make the biggest impact were the ones on Amazon. That's where the leverage is greatest, because most people get it wrong."
In 2020, I moved to Oetker Digital. That's where I learned how corporations think about Amazon: with 7-figure budgets, Vendor and Seller accounts, and a matrix of stakeholders across the entire Oetker Group. Dr. Oetker, Coppenrath & Wiese, Henkell Freixenet, Wilton: I consulted them all and built their marketplace and eRetailer strategies.
In 2022 came the role as Senior Amazon Marketing Lead at AMZELL, a specialized Amazon ads agency in Berlin. There I led up to 12 account managers across two cities, oversaw 50+ client accounts, and developed new services like strategic workshops and Amazon DSP for corporate clients. Four years in which I saw every campaign structure, every billing model, and every client problem Amazon has to offer.
And now? Now I bring it all together, under my own roof. Addigtive isn't an agency. It's a boutique for brands that want a real partner. Someone who understands their products, knows their numbers, and thinks along, not just runs campaigns.