Amazon, Otto, Kaufland, Shopify: the options are endless. The question isn't whether you should sell on marketplaces, but where and how. I develop a data-driven go-to-market strategy that fits your brand and budget.
Book a free discovery callA marketplace strategy answers three questions before budget is spent: which marketplaces your brand should sell on, in what order, and what has to be left over per channel for it to pay off. For most D2C brands Amazon is the first and most important channel, but not the only one. Otto, Kaufland or your own shop have different customers, different fees and different requirements for content, logistics and advertising.
The result is not a slide deck but a basis for decisions: a business case per channel, a clear sequence and a roadmap with milestones. I work with your real numbers such as margin, return rate, inventory and ad budget, not industry averages.
It is especially relevant if you are just starting on Amazon, considering a second marketplace, or making Amazon revenue without knowing what is left after fees, advertising and returns.
You know marketplaces matter, but not which channel to prioritize. Amazon? Your own shop? Multi-channel? Decisions are made on gut feeling instead of data and market analysis.
You're active on three platforms but none of them properly. Without clear prioritization, budget flows into channels that deliver neither margin nor strategic value.
New marketplaces are launched without knowing if the investment will pay off. No understanding of fee structures, competitive density or demand potential.
Amazon is growing, but nobody can say what is left per product after commission, FBA fees, advertising and returns. Without that number every scaling decision is a guess.
Prices, range and promotions on marketplaces and in your own shop work against each other. You end up cannibalizing yourself instead of building an additional channel.
Every channel has different images, different copy, different promises. That costs conversion and trust, especially when customers see the same brand on several platforms.
No agency speak, no empty promises. Here's what you get.
Systematic evaluation of relevant marketplaces: demand, competition, fees, fulfillment requirements and strategic fit for your brand.
Clear recommendation on which platforms to tackle, when, and in what order, with a concrete resource plan.
Financial modeling per channel: expected revenue, costs, break-even and ROI scenarios as a decision-making foundation.
Detailed implementation plan with milestones, responsibilities and KPIs: from account setup to first sale.
On request I support the first weeks of implementation so the strategy does not end up in a drawer. We agree scope and effort in the discovery call.
An example of how I make channels comparable. All values are freely chosen assumptions for illustration, not client results and not current fee rates.
| Item | € per unit |
|---|---|
| Selling price (net) | 30.00 |
| Cost of goods | −8.00 |
| Marketplace commission (assumption: 15%) | −4.50 |
| Fulfillment fee (assumption) | −5.00 |
| Advertising (assumption: 12% of revenue) | −3.60 |
| Contribution margin | 8.90 (29.7%) |
With an initial investment of €15,000 for setup, content and launch, break-even in this example is at roughly 1,690 units sold. I run exactly this calculation per channel with your real values before you decide where to invest.
Any brand looking to launch or expand on marketplaces, whether startup or mid-market. Especially valuable if you're currently on one channel and want to scale.
Then we evaluate whether additional channels make sense and how to strategically develop Amazon further. Marketplace strategy includes optimizing existing channels.
Typically 2-4 weeks. You get a finished strategy document with business case and roadmap, not an 80-page deck but an actionable plan.
By default Amazon, Otto and Kaufland, with your own shop as the baseline. Which ones make sense depends on product, margin, target group and logistics. That is exactly what the analysis clarifies.
Not automatically. Amazon brings customers with clear purchase intent, but it charges fees and needs ad budget. Whether that pays off for your product is shown by the business case, not by a gut feeling.
That depends on scope: number of marketplaces, size of the range and quality of the data available. In the free discovery call we clarify what you need, after that you know what to expect. For ongoing Amazon Ads management see Amazon Ads freelancer cost.
15 minutes, free. We'll look at your setup and I'll tell you honestly if and how I can help.
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