You know there's untapped potential, but not where. A structured audit shows you in 2 weeks exactly what works, what doesn't, and which levers have the biggest impact. No 80-page report: an action plan.
Book a free discovery callA marketplace audit is a systematic review of your Amazon setup: account metrics, advertising, listings and content in one pass. At the end you know what works, where revenue and margin are lost, and which measure pays off first.
The audit is a good starting point if you are new to working with me, want to review your agency, or face a bigger decision such as a budget jump, a launch or a new marketplace. The result feeds directly into a marketplace strategy or an Amazon product launch.
For the content side I follow the 20 points of the listing audit checklist, and I evaluate advertising by ACoS and TACoS (ACoS vs. TACoS).
You're investing in Amazon or other marketplaces, but nobody has taken a systematic look at the big picture in months. Problems get fixed individually instead of at the root.
Often 20-30% improvement is sitting there: in listings, campaign structure or pricing. Without an audit, nobody sees it.
You don't know how you compare to competitors. Are your KPIs good? Average? Below average?
You get reports, but cannot judge whether the numbers are good and whether the campaign structure makes sense. An independent view creates clarity.
Account health issues or listing errors often only show up when revenue drops. An audit makes risks visible early.
Without a waste analysis, budget flows into search terms without sales while profitable terms stay underfunded.
No agency speak, no empty promises. Here's what you get.
Systematic analysis of your Seller/Vendor account: revenue, margin, Buy Box, fulfillment, account health and trends over the last 6-12 months.
Campaign structure, keyword efficiency, budget distribution, waste analysis and TACoS assessment, with concrete optimization recommendations.
Assessment of all listings against best practices: keyword coverage, conversion elements, A+ Content, Brand Store, images.
All findings in a clear document with prioritization: Quick Wins (immediate), Mid-Term (1-3 months), Strategic (3-6 months).
I present the findings in a call, we go through the action plan together, and you decide how to proceed.
Every finding in the report gets a time horizon and an effort level. The examples below are for illustration and do not come from a client project.
| Horizon | Example finding | Effort |
|---|---|---|
| Quick win (immediate) | Set search terms with many clicks and no sales as negative keywords | low |
| Mid-term (1–3 months) | Separate campaign structure by purpose: brand, competitor, generic terms | medium |
| Strategic (3–6 months) | Roll out A+ Content and Brand Store for the top-selling products | high |
You see at a glance what has an immediate effect and what needs planning. The report typically runs 10 to 15 pages.
Access to Seller Central and Advertising Console (read access is enough). Plus a short briefing on your goals and challenges. That's it.
Not a novel, but a structured document (10-15 pages) with dashboard, findings and prioritized action plan. Every recommendation is specific and actionable.
You decide whether to implement recommendations yourself, brief your agency, or have me guide the execution. No vendor lock-in.
That depends on the size of your account and the number of products. In the free discovery call we clarify the scope, after that you know what to expect.
Anyone who invests regularly in Amazon advertising and is unsure whether structure and budget are right. It is also useful before switching agencies or before a launch.
My focus is Amazon. How it looks for Otto, Kaufland or other marketplaces we clarify in the discovery call.
15 minutes, free. We'll look at your setup and I'll tell you honestly if and how I can help.
Book via Calendly