Services About Process Insights DE Book a call →
Available for new projects

Amazon PPC Freelancer: Marketplace Growth Through Strategy, Not Another Agency.

As an Amazon PPC freelancer and marketing consultant, I help D2C brands and mid-market companies scale their marketplaces profitably. 15+ years in marketing, 50+ brands, seven-figure ad budgets: across corporate, agency and freelance.

Moritz Lüthke, Founder of Addigtive
Moritz Lüthke
Marketplace & Growth Consultant
Growth Expert
Corporate Oetker Digital
Dr. Oetker Coppenrath & Wiese Henkell Freixenet Wilton (US)
Freelance Own clients
Betten Jumbo 11 Rooms Weinwerk BeSports Lavica Beauty
Agency AMZELL GmbH
50+ brands managed Led up to 12 account managers Amazon Ads & DSP
Services

Marketplace growth.
Strategically designed, measurably delivered.

Amazon is my core, but real growth thinks bigger. From marketplace strategy to retail media, from audit to interim leadership.

About me

Not an agency founder.
A strategist with execution DNA.

I'm Moritz, a marketing professional with a B.A. in Business Administration and M.A. in Marketing Management. In marketing since 2010, on Amazon and marketplaces since 2016.

At Oetker Digital I learned how corporates think about marketplaces strategically. As a freelancer, how to maximize impact on limited budgets. As Senior Lead at AMZELL I managed a team of up to 12 and oversaw 50+ brand accounts.

Now I bring it all together: as a Marketplace & Growth Consultant for brands that want a real strategic partner, not an agency ticket number.

2026 – present
Addigtive: Marketplace & Growth Consulting
Strategic consulting for D2C brands and mid-market
2022 – 2026
Senior Amazon Marketing Lead at AMZELL GmbH
50+ accounts · up to 12 account managers · Amazon Ads & DSP
2020 – 2022
Senior Digital Marketing Manager at Oetker Digital
Marketplaces & Cooperations · Dr. Oetker, Henkell Freixenet et al.
2016 – 2020
Freelance Digital Marketing & Amazon
Performance Marketing, E-Commerce & Marketplace Consulting
Moritz Lüthke
15+
Years in Marketing
50+
Brands managed
8+
Years Marketplaces
How I work

Four steps to measurable growth.

No buzzword bingo, no endless alignment rounds: a clear process with real results.

01
Audit & Analysis
Deep-dive into your account, products and market. Collecting data, identifying opportunities.
02
Strategy
Clear plan with priorities, timelines and measurable goals. Not an 80-page deck, but a roadmap.
03
Execution & Guidance
Implementing strategy, enabling teams, setting up processes. Hands-on or as a sparring partner.
04
Optimization & Scaling
Ongoing data analysis, iteration and cross-channel scaling. Growth is a system.
Track Record

Numbers that speak for themselves.

50+
Brands managed
From D2C startups to FMCG corporate brands, across all marketplace categories.
15+
Years in Marketing
Google Ads, SEO, E-Commerce, Amazon and now multi-channel commerce.
7-figure
Managed ad budget
Years of experience with six-figure monthly budgets on Amazon and retail media.
Blog & Insights

Fresh knowledge to go.

All posts →
Let's talk

15 minutes that make the difference.

Free discovery call: we'll review your marketplace setup together and identify your biggest levers. No pitch, no pressure.

1
Pick a time
2
Quick call
3
Clear roadmap