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Your marketplace growth needs strategy, not another agency.

15+ years in marketing, 50+ brands, seven-figure ad budgets — across corporate, agency and freelance. I help D2C brands and mid-market companies scale marketplaces profitably.

Moritz Lüthke — Founder of Addigtive
Moritz Lüthke
Marketplace & Growth Consultant
Growth Expert
Corporate Oetker Digital
Dr. Oetker Coppenrath & Wiese Henkell Freixenet Wilton (US)
Freelance Own clients
Betten Jumbo 11 Rooms Weinwerk BeSports Lavica Beauty
Agency AMZELL GmbH
50+ brands managed Led up to 12 account managers Amazon Ads & DSP
Services

Marketplace growth.
Strategically designed, measurably delivered.

Amazon is my core — but real growth thinks bigger. From marketplace strategy to retail media, from audit to interim leadership.

About me

Not an agency founder.
A strategist with execution DNA.

I'm Moritz — marketing professional with a B.A. in Business Administration and M.A. in Marketing Management. In marketing since 2010, on Amazon and marketplaces since 2016.

At Oetker Digital I learned how corporates think about marketplaces strategically. As a freelancer, how to maximize impact on limited budgets. As Senior Lead at AMZELL I managed a team of up to 12 and oversaw 50+ brand accounts.

Now I bring it all together — as a Marketplace & Growth Consultant for brands that want a real strategic partner, not an agency ticket number.

2026 – present
Addigtive — Marketplace & Growth Consulting
Strategic consulting for D2C brands and mid-market
2022 – 2026
Senior Amazon Marketing Lead — AMZELL GmbH
50+ accounts · up to 12 account managers · Amazon Ads & DSP
2020 – 2022
Senior Digital Marketing Manager — Oetker Digital
Marketplaces & Cooperations · Dr. Oetker, Henkell Freixenet et al.
2016 – 2020
Freelance Digital Marketing & Amazon
Performance Marketing, E-Commerce & Marketplace Consulting
Moritz Lüthke
15+
Years in Marketing
50+
Brands managed
8+
Years Marketplaces
How I work

Four steps to measurable growth.

No buzzword bingo, no endless alignment rounds — a clear process with real results.

01
Audit & Analysis
Deep-dive into your account, products and market. Collecting data, identifying opportunities.
02
Strategy
Clear plan with priorities, timelines and measurable goals. Not an 80-page deck — a roadmap.
03
Execution & Guidance
Implementing strategy, enabling teams, setting up processes. Hands-on or as a sparring partner.
04
Optimization & Scaling
Ongoing data analysis, iteration and cross-channel scaling. Growth is a system.
Track Record

Numbers that speak for themselves.

50+
Brands managed
From D2C startups to FMCG corporate brands — across all marketplace categories.
15+
Years in Marketing
Google Ads, SEO, E-Commerce, Amazon — and now multi-channel commerce.
7-figure
Managed ad budget
Years of experience with six-figure monthly budgets on Amazon and retail media.
Blog & Insights

Fresh knowledge to go.

All posts →
Let's talk

15 minutes that make the difference.

Free discovery call — we'll review your marketplace setup together and identify your biggest levers. No pitch, no pressure.

1
Pick a time
2
Quick call
3
Clear roadmap