Most brands on Amazon optimize symptoms instead of root causes. I develop a holistic growth strategy that connects advertising, organic, content and operations, designed for sustainable scaling.
Book a free discovery callAmazon growth means steering the whole channel, not just the campaigns: advertising, organic ranking, content, price and operations work together. Anyone turning only one lever often sees rising costs without real growth.
I work with one guiding question: what is left per product after fees, advertising and returns, and where does additional effort pay off? The result is a plan of priorities, KPIs and responsibilities that your team or agency can execute.
What ongoing management typically costs is covered in Amazon Ads freelancer cost. For brands just starting on Amazon, the guide to Amazon strategy for D2C brands is the right place to begin.
You're spending more but not growing further. The reason often isn't the campaigns but missing strategic direction: wrong priorities, no full-funnel approach, no organic strategy.
Who does what? Agency, in-house, tool? Without clear responsibilities and processes, potential goes untapped and mistakes repeat.
Without a clean KPI structure and regular reporting, every decision is made in the dark. You don't know which products are profitable and which just generate revenue.
Individual products carry revenue, but little is left after advertising and fees. Without a product P&L it is unclear what to scale and what to clean up.
As soon as the budget drops, sales collapse. Organic ranking and repeat purchases, for example through Subscribe & Save, are missing as a second pillar.
Amazon.de is maxed out, but further marketplaces are tackled without a plan, with translations instead of localization.
No agency speak, no empty promises. Here's what you get.
Complete assessment of your Amazon setup: account structure, advertising, listings, Brand Store, reviews, fulfillment, with derived action items.
Integrated strategy across Sponsored Products, Brands, Display and DSP, coordinated with SEO, content and promotions.
Defining the right metrics (TACoS, not just ACoS), building a reporting dashboard and regular performance reviews.
Once the home market is solid: systematic expansion into additional Amazon marketplaces with adapted strategy.
Strategies for recurring revenue so your growth does not depend only on new ad budget. More in the article on Subscribe & Save strategy.
A product P&L shows where your result is really made. All values are freely chosen assumptions for illustration, not client results.
| Product | Revenue / year | Contribution margin after ads | Margin |
|---|---|---|---|
| Product A (bestseller) | €60,000 | €3,000 | 5% |
| Product B | €25,000 | €6,250 | 25% |
| Total | €85,000 | €9,250 | 10.9% |
Product A delivers about 70% of revenue but only about a third of the contribution margin. A product P&L reveals exactly such proportions. Growth then no longer means more revenue everywhere, but more result where it pays off.
My focus is strategy and steering. I can handle operational execution for a transition period or enable your team or agency to execute the strategy.
Depends on your business model. I advise on both models and hybrid setups. We make the decision together based on your margins, resources and goals.
Once you're doing over €10k monthly Amazon revenue or investing significantly in ads, strategic guidance pays off. Below that, an audit is usually the better starting point.
Ads management optimizes campaigns. Amazon growth looks at the whole channel: advertising, ranking, content, price and processes, and derives priorities from that.
As a rule, first quick wins in advertising and listings show within a few weeks. Structural effects such as ranking and TACoS usually take several months.
The marketplace audit is the fastest way in: it shows in 2 weeks where your account stands and provides the basis for the growth strategy.
15 minutes, free. We'll look at your setup and I'll tell you honestly if and how I can help.
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