Not every brand needs a full-time Head of E-Commerce. But every brand that wants to grow on marketplaces needs strategic leadership. As Fractional E-Commerce Lead I take responsibility for strategy, steering and stakeholder management, flexible and results-oriented.
Book a free discovery callA Fractional Head of E-Commerce takes over strategic leadership of your online channel on a part-time basis: a few days a month, with clear responsibility for goals, budget and results. You get senior experience without creating a full-time position.
My focus is marketplaces, above all Amazon. I set priorities, steer team and agencies, report to management and, on request, carry the channel P&L. My background includes my time as Senior Amazon Marketing Lead, where I led teams of up to 12 account managers, and my time in a corporate group, where I was responsible for a seven-figure marketing budget. More on About.
It fits when your team is strong operationally but the strategic layer is missing, or when an agency sets the direction instead of you.
Your team is operationally strong, but strategic steering is missing. Who sets priorities? Who decides budget allocation? Who reports to leadership?
A Head of E-Commerce at €80-120k annual salary plus overhead isn't feasible or necessary for every brand. Yet the strategic layer is missing.
Your agency does good operational work, but who questions the strategy? Who sets direction? Who checks if the right things are being done?
KPIs such as ACoS and TACoS mean little to management. Without translation into revenue, margin and cash flow, the basis for decisions is missing.
Hiring takes months, and whether the person fits only shows later. In the meantime the strategy stalls.
People work through tasks, but nobody prioritizes between channels, products and projects.
No agency speak, no empty promises. Here's what you get.
I take strategic responsibility for your marketplace channel: goal setting, budget planning, roadmap and prioritization, as if I were part of your team.
Regular reports and reviews with leadership, marketing and procurement. I translate e-commerce KPIs into business language.
I manage your internal team and/or agencies operationally, set clear briefings and ensure accountability.
On request I take full P&L responsibility for the marketplace channel and report directly to leadership.
I document processes, reports and decisions so your team can take over steering later, or a permanent hire can step in seamlessly.
What makes the difference in practice:
| Criterion | Full-time hire | Fractional |
|---|---|---|
| Time commitment | Full-time | 2 to 4 days per month |
| Cost | Salary plus overhead, often €80,000 to €120,000 per year | By scope, depending on days per month |
| Commitment | Long-term | Minimum 3 months, typically 6 to 12 |
| Experience | Depends on salary range | Senior level |
Fractional pays off when you need leadership but would not fully use a full-time position. If your channel grows further later, the handover to a permanent hire is planned in.
Typically 2-4 days per month, depending on complexity and phase. During intense periods (launch, restructuring) it can temporarily be more.
No. An agency executes what you say. I set direction, make strategic decisions and take responsibility for results, on equal footing with your leadership.
Minimum 3 months for real impact. Typically 6-12 months. No long contract commitments: if it's not working, we stop.
Yes, and it often happens. Fractional leadership frequently includes elements of audit, strategy and team enablement. We tailor the package to your needs.
That depends on scope, above all on days per month and responsibility. In the free discovery call we clarify the frame, after that you know what to expect.
D2C brands and mid-sized companies that want to grow on marketplaces but do not yet need full-time e-commerce leadership.
An interim manager replaces a full-time position for a limited time. A fractional lead works a few days a month over a longer period and brings leadership without the full position.
15 minutes, free. We'll look at your setup and I'll tell you honestly if and how I can help.
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