Not every brand needs a full-time Head of E-Commerce. But every brand that wants to grow on marketplaces needs strategic leadership. As Fractional E-Commerce Lead I take responsibility for strategy, steering and stakeholder management — flexible and results-oriented.
Book a free discovery callYour team is operationally strong, but strategic steering is missing. Who sets priorities? Who decides budget allocation? Who reports to leadership?
A Head of E-Commerce at €80-120k annual salary plus overhead isn't feasible or necessary for every brand. Yet the strategic layer is missing.
Your agency does good operational work, but who questions the strategy? Who sets direction? Who checks if the right things are being done?
No agency speak, no empty promises. Here's what you get.
I take strategic responsibility for your marketplace channel: goal setting, budget planning, roadmap and prioritization — as if I were part of your team.
Regular reports and reviews with leadership, marketing and procurement. I translate e-commerce KPIs into business language.
I manage your internal team and/or agencies operationally, set clear briefings and ensure accountability.
On request I take full P&L responsibility for the marketplace channel and report directly to leadership.
Typically 2-4 days per month — depending on complexity and phase. During intense periods (launch, restructuring) it can temporarily be more.
No. An agency executes what you say. I set direction, make strategic decisions and take responsibility for results — on equal footing with your leadership.
Minimum 3 months for real impact. Typically 6-12 months. No long contract commitments — if it's not working, we stop.
Yes, and it often happens. Fractional leadership frequently includes elements of audit, strategy and team enablement. We tailor the package to your needs.
15 minutes, free. We'll look at your setup and I'll tell you honestly if and how I can help.
Book via Calendly