Sponsored Products are just the beginning. Amazon DSP, retail media networks, cross-platform advertising: the channel mix is growing. I develop an advertising strategy that thinks beyond individual platforms and targets real business outcomes.
Book a free discovery callRetail media means advertising right where people buy: on Amazon with Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP, but also at Otto, Kaufland and other retailer networks. For brands it has long been a media channel of its own with its own budget, not an add-on to the listing.
The most common problem: every platform is optimized on its own, without shared goals. I look at retail media as a whole. That includes a clear role per channel, a budget split along the funnel and a KPI framework that evaluates ad efficiency (ACoS) and overall growth (TACoS) together. How the two metrics differ is explained in ACoS vs. TACoS.
My focus is strategy and setup. What ongoing Amazon Ads management typically costs is covered in Amazon Ads freelancer cost.
Your ad strategy ends at Sponsored Products on Amazon. Sponsored Brands, Display, DSP and retail media on other platforms are ignored, leaving large parts of the funnel untouched.
Each platform is managed in isolation. No overarching media plan, no shared goal structure, no coordinated budget allocation.
CPCs are rising, ACoS is growing, but nobody questions the overall strategy. More budget doesn't solve the problem, a better strategy does.
Reach and retargeting through Amazon DSP are not used because entry, minimum budgets and goals are unclear. Yet DSP complements search advertising exactly where it ends.
Bid changes happen by gut feeling or not at all. Recurring decisions can be automated with clear rules, as described in the article on rule-based bid management.
Numbers per platform, but no view of the big picture: what does advertising contribute to total revenue, and where is budget merely shifted instead of creating growth?
No agency speak, no empty promises. Here's what you get.
Assessment of your current advertising activities across all platforms: what's working, what's missing, where budget is being wasted.
Cross-platform ad strategy with clear role definition per channel: Amazon Sponsored, DSP, and beyond, each with a defined objective.
From awareness (DSP, Sponsored Brands Video) through consideration to conversion, with clear budget allocation per funnel stage.
KPI framework, reporting structure and optimization routines for cross-channel management.
Defining rules for bids, budgets and search terms so recurring decisions run automatically and your team keeps time for strategy. Current changes at a glance: Amazon PPC 2026.
An example of why I look at ad efficiency and overall growth together. All values are freely chosen assumptions for illustration, not client results.
| Metric per month | Month 1 | Month 4 |
|---|---|---|
| Total revenue | €100,000 | €120,000 |
| Revenue from advertising | €40,000 | €40,000 |
| Ad spend | €8,000 | €8,000 |
| ACoS (ad spend / ad revenue) | 20% | 20% |
| TACoS (ad spend / total revenue) | 8.0% | 6.7% |
ACoS stays the same, TACoS drops: total revenue grows faster than ad spend. Anyone looking only at ACoS misses this effect. That is why channels get goals from me that take both into account.
My focus is strategy and setup. For ongoing operational management I recommend specialized tools or train your team. During the setup phase I'm happy to manage things temporarily.
Amazon (Sponsored + DSP) is my core. Beyond that I advise on retail media networks generally. For platforms without hands-on experience, I bring in specialists.
Depends on scope: a one-time strategy project typically starts in the mid four-figure range. We'll clarify your needs in the discovery call.
ACoS relates ad spend to ad revenue, TACoS to total revenue. ACoS shows how efficiently advertising works, TACoS whether it grows your overall business. More in the article ACoS vs. TACoS.
When your search advertising on Amazon is stable and profitable and you need additional reach or retargeting. Before that it usually makes sense to get the basics right first: listing, Sponsored Products and Sponsored Brands.
For brands that already sell on Otto or plan to, Otto advertising complements Amazon advertising with a second German marketplace. Whether the channel pays off for you is clarified in the marketplace strategy.
15 minutes, free. We'll look at your setup and I'll tell you honestly if and how I can help.
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