Sponsored Products are just the beginning. Amazon DSP, retail media networks, cross-platform advertising — the channel mix is growing. I develop an advertising strategy that thinks beyond individual platforms and targets real business outcomes.
Book a free discovery callYour ad strategy ends at Sponsored Products on Amazon. Sponsored Brands, Display, DSP and retail media on other platforms are ignored — leaving large parts of the funnel untouched.
Each platform is managed in isolation. No overarching media plan, no shared goal structure, no coordinated budget allocation.
CPCs are rising, ACoS is growing — but nobody questions the overall strategy. More budget doesn't solve the problem, a better strategy does.
No agency speak, no empty promises. Here's what you get.
Assessment of your current advertising activities across all platforms: what's working, what's missing, where budget is being wasted.
Cross-platform ad strategy with clear role definition per channel: Amazon Sponsored, DSP, and beyond — each with a defined objective.
From awareness (DSP, Sponsored Brands Video) through consideration to conversion — with clear budget allocation per funnel stage.
KPI framework, reporting structure and optimization routines for cross-channel management.
My focus is strategy and setup. For ongoing operational management I recommend specialized tools or train your team. During the setup phase I'm happy to manage things temporarily.
Amazon (Sponsored + DSP) is my core. Beyond that I advise on retail media networks generally. For platforms without hands-on experience, I bring in specialists.
Depends on scope — a one-time strategy project typically starts in the mid four-figure range. We'll clarify your needs in the discovery call.
15 minutes, free. We'll look at your setup and I'll tell you honestly if and how I can help.
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