Workshops and training that build real understanding. Not a PowerPoint marathon, but practical knowledge transfer, so your team can manage marketplaces independently and competently.
Book a free discovery callMy workshops are for teams that want to steer marketplaces themselves. Instead of a standard course you get sessions in your own account, with your products and your numbers. That makes knowledge immediately applicable.
Topics include Amazon basics, advertising (Sponsored Products, Brands, DSP), listing optimization, KPI steering with ACoS and TACoS, and retail media. We set the program after a short needs analysis.
Every workshop ends with playbooks and checklists plus four weeks of sparring. If you want to know where your team stands first, the marketplace audit is a good start.
If your Amazon person gets sick or the agency changes, everything stops. Knowledge needs to be anchored in the team.
Marketing, procurement or leadership make marketplace decisions without understanding the mechanics. This leads to wrong priorities and misallocations.
Standard webinars and generic courses are useless if they're not tailored to your products, your account and your challenges.
New team members learn the platform by trial and error. Without documented processes every change costs weeks.
Anyone who does not understand the mechanics cannot question agency reports. A basic understanding makes briefings and control much better.
Tools and reports are available, but nobody evaluates them regularly and systematically.
No agency speak, no empty promises. Here's what you get.
Before every workshop: analysis of your team's knowledge level, goals and setup. From this comes a tailored program, not a standard course.
Interactive sessions with live demos in your own account. From Amazon basics through advertising to retail media, always with your concrete setup.
Every workshop comes with written playbooks, SOPs and checklists your team can use independently afterward.
After the workshop: 4 weeks of sparring for questions, review of initial implementations and fine-tuning.
A selection from modules such as Amazon basics, advertising, listing optimization, KPI steering and retail media, combinable into a workshop day or a series.
A sample agenda that is adapted per team. Topics and order depend on your level of knowledge.
| Time | Block | Outcome |
|---|---|---|
| 09:00 | Baseline review in your own account | Shared picture of the starting point |
| 10:30 | Advertising practice: campaigns and search terms | Concrete optimizations implemented live |
| 13:00 | Listing and content review | Prioritized list of improvements |
| 14:30 | Set up KPI steering and reporting | Routine for weekly reviews |
| 16:00 | Playbooks and next steps | Handover of documents and task plan |
After the workshop I support you with four weeks of sparring and review the first implementations.
For marketing teams, e-commerce managers, buyers and leadership: I adjust depth and language to the level. From beginner to experienced Amazon manager.
Both. Remote works great for focused 2-3h sessions. For full-day team workshops I recommend on-site: the exchange is more intense.
Depends on scope and number of participants. A half-day remote workshop starts in the mid four-figure range. We'll clarify your needs in the discovery call.
Yes, the content is modular. Whether a topic makes sense on its own or as a combination we clarify in the discovery call.
Written playbooks, SOPs and checklists that your team can use independently after the workshop.
Beforehand we define what the team should be able to do on its own after the workshop. In the four-week sparring we check this against the first implementations.
15 minutes, free. We'll look at your setup and I'll tell you honestly if and how I can help.
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