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Your brand on the marketplace — consistent, compelling, conversion-ready.

On marketplaces, first impressions decide. Listings, A+ Content, Brand Store and visual language need to not just look good — they need to sell. I develop a content strategy that translates your brand positioning to the marketplace.

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Sound familiar?

Common challenges I solve.

Listings are a checkbox, not a strategy

Title, bullets and description are quickly filled in — but without keyword strategy, USP hierarchy or conversion logic. This costs rankings and sales.

No consistent brand presence

On your own website the brand looks professional, on Amazon like a no-name. Brand Store, A+ Content and images don't tell a coherent story.

A+ Content and Brand Store unused

You have brand registry but don't properly use A+ Content or Brand Store. These are free conversion levers sitting idle.

My approach

What I concretely do for you.

No agency speak, no empty promises. Here's what you get.

01

Content Audit & Gap Analysis

Assessment of all existing listings, A+ pages and Brand Store — against best practices and competitors.

02

Keyword Strategy & SEO Copy

Data-driven keyword research as the foundation for all copy: titles, bullets, backend keywords, A+ Content — optimized for visibility and conversion.

03

A+ Content & Brand Store Conception

Strategic conception and briefing for premium A+ Content and a Brand Store that works like a landing page.

04

Visual & Image Strategy

Briefing for product and lifestyle images, infographics and video — based on competitive analysis and conversion data.

Avg. 15-25%
CVR increase
SEO + CRO
Double lever
100%
Brand consistency
FAQ

Questions you'll probably have.

Do you also create the images and graphics?

I create strategic briefings and concepts. For visual execution I work with specialized designers and photographers — or brief your existing team.

My listing is performing fine — why optimize?

If your listing 'works', that doesn't mean it's optimal. Often 20-30% more conversion is on the table. A systematic review shows where.

How long does listing optimization take?

For a single product 3-5 days, for a full portfolio 2-4 weeks. You get finished copy, keyword maps and design briefings.

Next step

Let's talk about your content strategy.

15 minutes, free. We'll look at your setup and I'll tell you honestly if and how I can help.

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