On marketplaces, first impressions decide. Listings, A+ Content, Brand Store and visual language need to not just look good. They need to sell. I develop a content strategy that translates your brand positioning to the marketplace.
Book a free discovery callOn Amazon, content decides twice: it determines whether your product is found for the right search queries, and whether the visitor then buys. Both depend on the same elements: title, bullets, images, A+ Content and Brand Store.
I combine keyword research with conversion logic. Every text and every image has a job: cover a search term, show the benefit, address an objection. Execution is done by your team or by specialized designers and photographers following my briefing.
How you can check an existing listing yourself is shown in the listing audit checklist. The basics of search logic are explained in Amazon SEO: the 5 levers.
Title, bullets and description are quickly filled in, but without keyword strategy, USP hierarchy or conversion logic. This costs rankings and sales.
On your own website the brand looks professional, on Amazon like a no-name. Brand Store, A+ Content and images don't tell a coherent story.
You have brand registry but don't properly use A+ Content or Brand Store. These are free conversion levers sitting idle.
Beautiful product photos, but no infographics clarifying benefit, size and objections. The first glance often decides the click.
Many purchases happen on the smartphone. Images and text that only work on desktop lose conversion there.
Listing changes happen by gut feeling. Without tests and before-and-after comparison you never know what really helped.
No agency speak, no empty promises. Here's what you get.
Assessment of all existing listings, A+ pages and Brand Store: against best practices and competitors.
Data-driven keyword research as the foundation for all copy: titles, bullets, backend keywords, A+ Content, optimized for visibility and conversion.
Strategic conception and briefing for premium A+ Content and a Brand Store that works like a landing page.
Briefing for product and lifestyle images, infographics and video, based on competitive analysis and conversion data.
Titles, main images and A+ Content are tested systematically, for example with Amazon's "Manage Your Experiments" feature, and refined based on the results.
Every element has a job and a check question. This makes it quick to see where a listing loses conversion.
| Element | Job | Check question |
|---|---|---|
| Title | Get found and show the core benefit | Is the most important search term at the front? |
| Main image | Trigger the click | Can you recognize product and benefit at thumbnail size? |
| Bullets | Prove the benefit, address objections | Do they answer the three most common customer questions? |
| A+ Content | Build trust and enable comparison | Does it say something new instead of repeating the bullets? |
| Brand Store | Brand world and landing page for ads | Does it lead visitors to the right products? |
This logic is the basis for the content audit that every engagement starts with.
I create strategic briefings and concepts. For visual execution I work with specialized designers and photographers, or brief your existing team.
If your listing 'works', that doesn't mean it's optimal. Often 20-30% more conversion is on the table. A systematic review shows where.
For a single product 3-5 days, for a full portfolio 2-4 weeks. You get finished copy, keyword maps and design briefings.
A+ Content extends the product detail page with images and text modules. The Brand Store is a dedicated brand page on Amazon with several subpages that you can also send ads to. Both require brand registry.
A weak listing wastes ad budget because clicks do not lead to purchases. Better conversion can lower ACoS without touching your bids.
Yes. We usually start with a content audit or the marketplace audit and optimize the products with the biggest lever first.
15 minutes, free. We'll look at your setup and I'll tell you honestly if and how I can help.
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